Magic Penny!


Teachers and Parents: The new Alpha Animals™ Activity Books Levels B - D as well as the new expanded edition of Level E: Magic Penny Reading Secrets Book One (over 200 pages), are available for the new school year. Children develop the foundational skills for literacy very quickly with the Magic Penny Early Literacy Program! Parents can order online today. To receive a quote for classrooms and school districts, call: (800) 873-0396.


About us

Magic Penny Early Literacy is one of the leading educational publishers in the United States specializing in early literacy. We publish classroom materials, assessments, games, and teacher resources used by schools and parents across the country and throughout the world. With roots back to 1982, Magic Penny is committed to ensuring that all students have access to the materials they need to become successful  critical thinkers and readers.  It is this commitment to reading excellence that has enabled Magic Penny to help  thousands of students worldwide, to embrace their potential and master the skills of reading.

In addition to our wide range of literacy products, Magic Penny provides training, evaluation, and leadership development services through an extensive network of experienced educational professionals.

Company Headquarters

61 Wehrle Dr.

Buffalo, NY 14225




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61 Wehrle Dr.
Amherst, NY 14225